Summary
Senior Marketing/Public Relations Executive
Marketing...Advertising...Brand...Management...Public
Relations
Extensive
senior level public relations experience with Fortune 500 companies and an
entrepreneurial Public Relations enterprise.
Areas of Special Competence...
·
Corporate
Imagery
·
Licensing
·
Merchandising
·
Wireless
·
Internet
·
Public
Relations Strategic Planning
·
International
Public Relations
·
Sales
·
Business
Development
Coordinated public relations
programs with well-known names such as:
·
MCA/Universal
·
ABC
·
Hilton
Hotels
·
HSN
Direct
·
Ford
Motor
·
Baywatch
·
Family
Feud
·
World
Wrestling Entertainment
·
Peter
Max
·
Tony
Robbins
·
Steve
Wozniak
·
Nolan
Bushnell
Career Experience
DQ
20004 PRESENT
DQ Entertainment is the largest
animation studio in
VICE PRESIDENT OF BUSINESS DEVELOPMENT
Responsible for managing the
corporate affairs of the company in
Successfully concluded
co-production deals with Discovery Kids, Nick Toons, Car Angels
Successfully concluded
work-for-hire deals with Sony, Disney, Bardel Entertainment
Concluded agreement to produce
thirteen episodes of “Tutenstein” for PorchLight Entertainment
Responsible for work-for-hire
agreement with NBC/Universal for “Curious George Series”
Set up out source arrangement with
Curious Pictures for “Barbie” DVD.
In one year’s time brought the
North American billings from $1,500,000 annually to $5,000,000.
Established office in
Managed the company’s trade show
presence at MIP, MIPCOM, NATPE
Created and implemented a
marketing plan designed to increase company’s presence in North American market
DIC
2000-03
DIC Entertainment is the largest
independent television animation company in the industry. It was a wholly owned
subsidiary of the Walt Disney Company until 2000. The company has recently
expanded into the consumer products arena with the purchase of Mommy & Me.
The DIC library contains nearly three thousand animated episodes.
VICE PRESIDENT OF CORPORATE COMMUNICATIONS
Manage in house public relations staff
Responsible for company's corporate image
Supervise public relations and marketing campaigns
Work with outside agencies
Create and implement strategic communications plans
Create and manage budgets
Supervise company's trade show presence
Head crisis management team
Brand manage the library
Work with financial relation and investment banking firms
Launched company's buyout campaign
Responsible for implementing company's repositioning as top
independent
Successfully managed public relations initiatives that
resulted in premium exposure in industry trades and financial publications such
as the Wall Street Journal
RLA PUBLIC RELATIONS & MARKETING -
1998-2000
RLA is a public relations, marketing
and corporate-communications company.
Since its inception in the spring of
1997 it has specialized in representing convergence technology companies. The
firm’s other area of specialization is the representation of corporate
entertainment entities. Some of the clients
the company has worked with in the online arena include; Brilliant Digital
Entertainment, helloNetwork, MTV I, Nickelodeon Online, City Interactive,
Streammedia, Tune In Networks, American Movie Classics Online, posternet.com,
booktech.com, !hey Inc., icontact.com, mysportsguru.com, comedynet.com,
American Interactive Media and Greenleaf Technologies. In the area of corporate
entertainment representation Richard Lewis Associates clients have included;
DIC Entertainment, The World Wrestling Federation, Modern Entertainment, Total
Entertainment Media, HSN Direct, Porchlight Entertainment, Liberty
International, The DeAngeles Group, Kaleidoscope Entertainment Group, The Film
Factory and The World Animation Celebration.
OWNER/OPERATOR
Manage
staff, service clients, prospect for new business, run day-to-day
operations. Accomplishments included:
Creating a successful consulting company
Putting together a team of senior professionals to service clients
Placing stories about start-up companies in the New York Times, USA
Today, LA Times, Wall Street Journal, etc.
Positioning Brilliant Digital Entertainment as a competitor and
alternative to Flash
Securing a front page of the Circuits section of the NY Times for icontact.com
followed up by a Red Herring story which resulted in securing a new round of
financing.
Securing a personality profile in the New York Times about
Created and implemented numerous strategic plans for clients
Within first year of operation exceeded $350,000 in billings in second
year grew company to $450,000 and in the third year to over $600,000.
WORLD WRESTLING ENTERTAINMENT -
WWE is comprised of television
production, domestic and international television distribution and pay-per-view
entities. It is the parent company of
the World Wrestling Federation, WWF Magazine, Raw Magazine, Titan
licensing and merchandising, Travel Strategies and Titan New Media.
Senior Vice President - Marketing
& Public Relations
Manage marketing, public relations,
new media, community services and advertising departments, worldwide. Accomplishments included:
·
Established
in-house public relations and marketing departments and created the marketing
plan for the company.
·
Created
trade show strategy that resulted in $300,000 savings at the same time company
had greatest presence in their history at NATPE.
·
Created
strategic plan for community services department that resulted in company
establishing an alliance with Habitat for Humanity.
·
Successfully
launched company’s first show in late night syndication, which created the
strategy for launching company’s shows in the international market place.
·
Directed
public relations campaign to establish company as mainstream entertainment
entity.
·
Direct
responsibility for “America On Line” site which is averaging over 180,000 hits
per month.
·
Team
member involved with creation of web-site for Internet.
HANNA-BARBERA CARTOONS, INC. -
Vice President - Public Relations
Managed the public relations
department, responsible for production, licensing, merchandising, international
sales, multi-media ventures and retail operations. Accomplishments included:
·
Created
and directed three Emmy campaigns resulting in three nominations.
·
Developed
creative advertising campaigns for trade publications.
·
Responsible
for leading cross-functional teams on Jonny Quest launch.
·
Launched
Dexter’s Laboratory on three Turner Networks.
·
Managed
million dollar budgets consistently under budget.
·
Successfully
managed Hanna-Barbera brand resulting in thousands of media impressions.
·
Managed
numerous character initiatives including The Flintstones and Jetsons.
DIC ENTERTAINMENT -
Vice President - Public
Relations/Promotions
Recruited by the subsidiary of
Capital/ABC Video Enterprises, a leading producer of children’s
programming. Managed the studio’s
publicity, corporate image, advertising, marketing and promotional needs.
·
Created
and directed two Emmy campaigns resulting in two nominations.
·
Successfully
conducted public relations blackout campaign while company was in acquisition
mode.
·
Led
campaign whereby DIC became first proponent of Children’s Television Act.
·
Created
collateral materials.
·
Co-created
DIC programming code for children’s TV production companies and secured
endorsement of NEA.
LBS COMMUNICATIONS -
Director- Marketing/Public
Relations
LBS was a leading
distributor of first-run and off network syndicated properties such as
Baywatch, Family Feud, Twenty-One Jump Street, Memories Then & Now and
numerous cartoons. Managed corporate
publicity, station relations, advertising and promotion. Accomplishments included:
·
Developed
media strategy to maintain positive image during company’s one-year
re-organization.
·
Launched
Baywatch in first-run syndication.
·
Directed
public relations’ campaign for Elvis Files resulting in highest rating for
syndicated special that year.
Mahoney/Wasserman-
Account Supervisor corporate &
corporate entertainment
Mahoney/Wasserman is now part of
Burson Marstellar. I began with them right after college as a junior publicist
and rose to become a department head. This public relations firm represented
such clients as:
·
Taft
Entertainment
·
Hanna-Barbera
·
Universal
Cartoon Studios
·
MCA/Universal
Bus. Dev.
·
Fries
Home Video
·
Abbey
Rents
·
Peter
Max
·
Tony
Robbins
·
Compu-Save
·
·
J2
Communications
·
Best
Film and Video, etc.
·
Directed
and coordinated marketing and public relations programs for Hanna-Barbera’s
Greatest Adventures Stories from the Bible.
The first animated made for Home Video sell-through series.
·
Created
and implemented public relations strategy for MCA/Universal Business
Development’s licensing launch of Rocky and Bullwinkle.
·
Created
and implemented public relations’ strategy for MCA/Universal Business
Development’s 60th anniversary campaigns for Frankenstein and Dracula.
·
Secured
front-page story in Investor’s Daily resulting in $5MM private placement
for Compu-Save.
Education
Graduate Management Action Program